Rafikee, star of the hit animated movie, The Lion King, is set to star in a new advertisement for Coca-Cola.
The concept for the television commercial has yet to be announced by Coca-Cola, saying that they wanted to keep viewers in suspense.
Creative and media duties were handled by Freakshow Intergrated Marketing Communication. Keith Wong, Director of Strategic Planning, said that Rafikee was the best model he has ever worked with.
"Rafikee is hilarious," Wong commented between laughs. "He doesn't even have to do anything. I just look at him and I can't stop laughing - and it's not even because of the duck suit!"
The campaign is set to launch in January next year, with a whole range of marketing activities, including a one-night-only stand-up comedy performance by Rafikee himself scheduled sometime in March 2008.
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